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Project Topic
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Fishery is one of the largest industries in the Mediterranean area, providing a relevant income and trade opportunities in many coastal countries, but it is often inefficient and wasteful, since it is unregulated. Illegal fishing happens every second in our seas, including overfishing, human rights abuses, and frauds. As a result, fishery faces declining trust among consumers. At the same time, companies practicing environmental and social responsibility are often not fully recognized by the people. SUREFISH proposal is designed to address all those, both for industry advantages and consumer safety, by strengthen authenticity and enable full traceability in the Mediterranean fish market. In particular, the main goal of SUREFISH is to valorize Mediterranean fish by i) deploying innovative solutions to achieve unequivocal traceability of traditional Mediterranean fish and to confirm their authenticity, thus preventing frauds; ii) fostering the supply-chains innovation and consumer confidence of Mediterranean fish. SUREFISH will develop and implement a global solution integrating safety, traceability and authenticity for the Mediterranean fishery supply chain made up by two technological solutions for safety and traceability, as well as developing and validating 12 harmonized analytical protocols to detect fish geographical origin, species and other fraud issues. Our solution will be validated through pilot cases located in 4 Mediterranean countries, each one focusing on a representative Mediterranean fish: Anchovy, Grouper, Tilapia and Bluefin tuna. SUREFISH consortium is an integrated strategic eco-system with 13 partners from both shores of the Mediterranean Sea (Egypt, Italy, Lebanon, Spain and Tunisia), which put together infrastructures and expertise (ICT, blockchain, intelligent labelling, innovative analytical and sensory methods for fish evaluation), supply chain stakeholders and project managing, dissemination and exploitation of results know-how.
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