Project: Video Architecture for Local Enterprise Native Cloud Embedding

Acronym VALENCE (Reference Number: 10891)
Duration 01/06/2017 - 28/02/2019
Project Topic Our project will create a novel technology-based system that will support advertising in a new and more effective way. We will use networking technology to detect user’s location, and for the first time, be able to stream NIVA adverts (Native In-Video Advertising material) that reinforces or is appropriate to the location. The deliverable at the end of the project will be a novel platform from Mirriad and MOG for advertisers, programme rights holders, distributors and cloud/network providers.
Network Eurostars 2
Call Eurostars Cut-Off 6

Project partner

Number Name Role Country
1 Mirriad Advertising Ltd Coordinator United Kingdom
2 MOG Technologies Partner Portugal