Project: Video Architecture for Local Enterprise Native Cloud Embedding

Acronym	VALENCE (Reference Number: 10891)
Duration	01/06/2017 - 28/02/2019
Project Topic	Our project will create a novel technology-based system that will support advertising in a new and more effective way. We will use networking technology to detect user’s location, and for the first time, be able to stream NIVA adverts (Native In-Video Advertising material) that reinforces or is appropriate to the location. The deliverable at the end of the project will be a novel platform from Mirriad and MOG for advertisers, programme rights holders, distributors and cloud/network providers.
Network	Eurostars 2
Call	Eurostars Cut-Off 6

Project partner

Number	Name	Role	Country
1	Mirriad Advertising Ltd	Coordinator	United Kingdom
2	MOG Technologies	Partner	Portugal