Project: Farmers’ willingness to prevent and control disease

Farmer behaviour will play a key role in animal health schemes. Many animal health programmes assume that farmers will act rationally and predictably, will have the appropriate costs and benefits information at their disposal, know the uncertainties, and be able to make decisions accounting for risk. Science has proven that people do not always act as rationally as they would like. For this reason, interventions to stimulate animal health management strategies should take account of non-reasoned determinants of behaviour (e.g. emotion, automation, habits, risk aversion, group behaviour, and culture). Through targeted research, these determinants of behaviour, which can inhibit willingness to participate or apply, can be a part of the future solution. So, this project aims to gain more insight into these determinants of behaviour, and will examine the effectiveness of incentive systems to stimulate farmers to apply new animal health strategies in the future.

Acronym Farmers WTP
Duration 31/03/2015
Website visit project website
Network EMIDA
Call 2nd EMIDA Joint Call on Emerging and Major Infectious Diseases of Livestock

Project partner

Number Name Role Country
Netherlands Food and Consumer Product Safety Authority Netherlands
Department for Environment, Food and Rural Affairs - Animal Health and Veterinary Laboratories Agency United Kingdom
Department for Environment, Food and Rural Affairs United Kingdom
Nantes Atlantic College of Veterinary Medicine, Food Science and Engineering France
French National Research Agency France
Wageningen University & Research Coordinator Netherlands