Project: Co-creating cultural narratives for sustainable rural development

Acronym CULTIVATE (Reference Number: 355.20.118)
Duration 01/06/2021 - 31/05/2024
Project Topic CULTIVATE seeks to understand the role of cultural heritage in shaping sustainable landscapes and communities in the context of societal challenges such as the Covid-19 pandemic, the climate emergency and transitions required to meet the Sustainable Development Goals (SDGs). This research will explore how cultural narratives are co-created, contested and negotiated at community, regional and national scales using methods that bring to the fore cultural values, identity and relationships between people and land. CULTIVATE aims to make conceptual advances by integrating cultural heritage paradigms with socio-ecological systems (SES) to design a methodology to analyse how cultural narratives emerge in relation to stakeholder dynamics, landscape features and drivers of change. CULTIVATE will explore different meaning of heritage through a participatory co-creation approach thereby contributing to JPICH CHIP project and also informing progress towards SDGs. Cultural narratives will be reshaped using the ‘Seeds of a good Anthropocene’ methodology which focuses on using inspirational visions and stories to achieve transformations to sustainability. CULTIVATE will have valuable impact in real world socio-ecological systems by conducting research across 4 Biosphere Reserves which represent a diverse spectrum of rural cultural landscapes with an ethos of scientific-based management and community engagement. Cultural narratives in the BR communities will be contrasted with those at regional and national level to explore how cultural heritage is conceptualised in different parts of SES. Findings will be synthesised for dissemination both regionally/nationally and internationally. A bank of narratives expressed in written and arts-based forms will be produced as a resource and other outcomes will include policy recommendation for the integration of intangible heritage into planning and management. CULTIVATE will have lasting impact on communities through the empowering nature of its co-creation approach. The role of Biosphere Reserves as demonstration regions will lead to international impact through global Biosphere networks.
Network JPI Cultural Heritage
Call Cultural Heritage, Identities & Perspectives: Responding to Changing Societies

Project partner

Number Name Role Country
1 University of the Highlands and Islands Coordinator United Kingdom
2 Czech University of Life Sciences Partner Czech Republic
3 University of Bergen Partner Norway
4 Estonian University of Life Sciences Partner Estonia