Project: Gastronomy and Creative Entrepreneuship in Rural Tourism
| Acronym | GASTROCERT2 |
| Duration | 15/04/2015 - 15/10/2017 |
| Project Topic | : Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of gastronomy efforts, as part of broader sustainable tourism development strategies, calls for study of the dynamics between ‘heritage’, ‘tourism’ and ‘creative entrepreneurship’. This project has two aims, to explore (i) how the development of local gastronomy can help to protect rural heritage values; and (ii) how entrepreneurial culture can enhance locally produced food as a value-added touristic experience. The objectives include understanding the important role that food plays in cultural identities and promotion of local and regional traditions. The project also emphasizes the significance of local knowledge, skills and practices regarding heritage assets and how experiential journeys through cultural landscapes promote gastronomic tourism. |
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Project Results (after finalisation) |
A transnational comparison of case studies, offering a comprehensive overview encapsulating the interdisciplinary dimensions of the relationship of gastronomy and tourism, and allowing a better understanding of how cultural heritage can be used and re-used in sustainable ways. • A comprehensive literature review, mapping the theoretical and empirical gastrotourism terrain, and included in a peer-reviewed publication. • A toolkit addressed to SMEs, and other actors, to communicate the importance of landscapes and traditions through ‘narratives’, create more effective and interactive media for educating and informing the local public, create better promotional materials, and successfully engage and contribute to regional gastronomy initiatives. • A ‘Meta-mapping’/GIS based on the historical, ecological-environmental and socioeconomic evaluation of multilayer landscapes, bringing together different heritage dimensions, to be employed using computer and portable electronic devices. |
| Network | HERITAGE PLUS |
| Call | JPI Cultural Heritage and Global Change |
Project partner
| Number | Name | Role | Country |
|---|---|---|---|
| 1 | Mediterranean University of Reggio Calabria | Partner | Italy |
| 2 | University of the Highlands and Islands | Partner | United Kingdom |
| 3 | University of Girona | Partner | Spain |
| 4 | University of Mid Sweden | Partner | Sweden |
| 5 | University of Gothenburg | Coordinator | Sweden |