Project: Multisensory Contextualized Brand Placement for Immersive Content

Acronym	VAPOR360 (Reference Number: 113369)
Duration	01/09/2019 - 02/09/2021
Project Topic	Video media formats are always evolving in the search for higher realism. 360 immersive video is now common, and can be viewed from YouTube for example. Media is often financed from advertisements, but usual ad breaks do not lend themselves to 360 video. The partners will innovate their in-video placement technology and apply it to realistically place advertising objects within 360 video. They will also research odour association for improved product placement and novel experiences.
Network	Eurostars 2
Call	Eurostars Cut–off 11

Project partner

Number	Name	Role	Country
1	Mirriad Advertising Plc	Coordinator	United Kingdom
2	Media Objects and Gadgets	Partner	Portugal