Project: An immersive Approach To RetAil CusTomership

AtTRACT will be a software-as-a-service (SaaS) solution aiming to provide a unified but personalised experience for customers across retail channels (in store, online, etc).It will allow retailers to increase ARPU through a better conversion rates using an intelligent customer profiling tool.This will be achieved by integrating cross-channel customer data using web,mobile and social technologies,conveniently merged and exploited through innovative Big Data Technologies based on Hadoop and SPARK

Acronym AtTRACT (Reference Number: 9726)
Duration 01/11/2015 - 01/05/2018
Project Topic Electronics, It And Telecoms Technology
Network Eurostars 2
Call Eurostars Cut-Off 3

Project partner

Number Name Role Country
21456 OSF Global Services Partner Romania
21457 ANOVA IT Consulting Coordinator Spain
21458 PRAGSIS Partner Spain
21459 Vaibmu Oy Partner Finland
21460 Alambique, S. A. Partner Spain