Project: An immersive Approach To RetAil CusTomership
AtTRACT will be a software-as-a-service (SaaS) solution aiming to provide a unified but personalised experience for customers across retail channels (in store, online, etc).It will allow retailers to increase ARPU through a better conversion rates using an intelligent customer profiling tool.This will be achieved by integrating cross-channel customer data using web,mobile and social technologies,conveniently merged and exploited through innovative Big Data Technologies based on Hadoop and SPARK
Acronym | AtTRACT (Reference Number: 9726) |
Duration | 01/11/2015 - 01/05/2018 |
Project Topic | Electronics, It And Telecoms Technology |
Network | Eurostars 2 |
Call | Eurostars Cut-Off 3 |
Project partner
Number | Name | Role | Country |
---|---|---|---|
21456 | OSF Global Services | Partner | Romania |
21457 | ANOVA IT Consulting | Coordinator | Spain |
21458 | PRAGSIS | Partner | Spain |
21459 | Vaibmu Oy | Partner | Finland |
21460 | Alambique, S. A. | Partner | Spain |